Pivotal role of 100 - year - old Del Rio Attorney in the Life and Times of Wolfman Jack!!

Back when Radio XERF pedaled "..baby chicks, 100 of them for $2.98."


Adapted from Mr. Bill Sontag's fascinating article in this month's issue "Southwest Texas Live," 100 years young, Arturo C. Gonzalez still practices profession and philosophy, October 2008 issue. www.swtexaslive.com .

As Mr. Gonzalez recalled a little while back in his interview with Mr. Sontag, about the peak of Golden Age of Border Radio in around March, 1947:

"Our company was InterAmerican Radio Advertising Agency, [w]e did not own the radio station. We only sold advertising for them in the United States, and our agency sold everything!"

"One of the on - air personalities who Gonzalez hired to sell, sell, sell was Wolfman Jack, a Louisianan named Robert Weston Smith with a slightly menacing voice that sounded like loose gravel.

"Gonzalez said, [w]e were real friends. He came here to this office and said, I want to work for you.

"I found out he really could announce, and he could sell, so we hired him.

"He was our employee, not the station company's."